Munchee the flagship brand of the Ceylon Biscuits Limited won the Asia’s Best Employer Brand Award at the CMO Asia’ s Best Employer Brand awards 2012 held recently in Singapore. This the second consecutive time that the Munchee won this coveted award in recognition of its excellence as an employee and also the only Sri Lankan Brand to have honored with title of Best employer Brand at this years CMO awards.

This prestigious award distinguishes Munchee as an exceptional employer, a fact that has been independently researched and verified by CMO Asia. The award also recognizes Munchee’s culture of contribution and innovation in HR development .All of which are essential for being an exceptional social employer capable of developing future leaders.

Munchee, a firm believer that employees are the most valuable assets of the company is proud and honoured to be the recipient of this accolade as it proves the brand’s commitment to excellence in all aspects of the operations.




AVIVA NDB Insurance was among the “Super 10” Gold Winners at the prestigious HRM Awards held recently.  AVIVA NDB was the only insurer to win the coveted award.

The awards presentation was organized by the Association of HR Professionals and assessed by AON Hewitt.  At this year’s event held at Cinnamon Grand to a packed audience, AVIVA NDB’s Director, Human Resources, Chathuri Munaweera received the award on behalf of the Company.

The highly acclaimed panel of judges for 2012 comprised IPMA HR Executive Director Neil Reichenberg, Johnson & Johnson Vice President for South Asia, Yashwant Sadashivrao, EFC CEO and Director General Ravi Peiris and Former Chairman of the Ceylon Chamber of Commerce, Chandra Jayaratne with Prof. Uditha Liyanage, Director and Chairman of Board of Management of PIM heading the panel.

Liyanage noted that the judging panel was impressed by the strategic approach, clearly articulated plans and competency-based recruitment and appraisals among the best practices demonstrated by the local companies that applied for the award.

The judges assessed the companies based on eight HRM processes via on site and off site audits on HR strategy with link to business strategy, talent supply, performance management, reward & recognition, employee relationship & people administration, leadership & key talent management and building capability. Ten top business entities representing a cross section of industries took home the GOLD.

Chathuri Munaweera Director HR, commenting on AVIVA NDB’s success said: “This is a demonstration of our people power and an affirmation of strength of our best people practices which is a cornerstone of the success story of AVIVA NDB. We have access to best global HRM practices. We have a great team of talented leaders & people across the Company who are receptive to utilize the best in HR and a great HR team who understands the pulse of the organization.”

Shah Rouf, Managing Director, congratulating the HR team for being among the top ten Gold winners said:   “We proudly regard HR management as a core competency at AVIVA NDB and one that is a competitive differentiator in the market. AVIVA NDB is ‘a great place to work’ and it is reassuring to have that confirmed by external judges.”



Tuesday, 07 August 2012 14:54

HRM Awards 2012 crowns best in HR practices

By Cheranka Mendis
The HRM Awards 2012 held on Tuesday saw 10 top business entities taking home Gold and 12 others securing Silver as well as special commendations.


Winning Gold were Unichela Pvt. Ltd., Aviva NDB Insurance, Brandix Lanka Ltd, Virtusa, DIMO, Commercial Bank, Standard Chartered Bank, Unilever, Fonterra Brands and Ceylon Tobacco Company. The Silvers went to 10 private sector entities – NDB, Airtel, DHL Keells, Coca Cola, Amba Research, MAS Active, GlaxoSmithKline, HNB, Aitken Spence and HSBC, while Sri Lanka Telecom and SriLankan Airlines won Silvers in the Public Sector category.
Six special awards were given under sub categories as well. Unilever took home the Special Award for Rewards and Recognition, Virtusa for Employee Relation and People Administration, Standard Chartered Bank for Performance Management Systems, Ceylon Tobacco Company for Talent Supply, HSBC for Leadership and Key Talent Management, and Fonterra for Building Capability.

Held for the fifth consecutive year, the HRM Awards was held at Cinnamon Grand to a packed audience of HRM professionals. Getting bigger and better each year, this year some 80 companies had submitted their applications for the awards ceremony, of which 33 were shortlisted and 22 awarded.

ILO Consultant and former Director General of Employers Federation of Ceylon Franklyn Amerasinghe who was the Chief Guest at the event said that human resource practices had changed over time to become strategic and demanding at present. Noting that being an HR professional was not a 20-20 style but rather one with long innings, Amerasinghe stated that the country’s HR profession had grown by leaps and bounds over the years.

He stated that most companies were now engaged in CSR activities, ensuring financial rewards were given to their employees, developing their skills, and ensuring sustainability in future growth. “Corporate entities are now engaged in responsible behaviour.”

Even though people management must be set against a proper contextual background today, HR managers are put in a narrow role where the goal is to keep shareholders and directors happy. “Human Resources need to now evaluate themselves and what they do to contribute to the people and people management,” Amerasinghe said. “HR strategy must be incorporated with corporate strategy.”

Speaking on behalf of the Panel of Judges – which consisted of IPMA HR Executive Director Neil Reichenberg, Johnson & Johnson Vice President for South Asia Yashwant Sadashivrao, EFC CEO and Director General Ravi Peiris and CASL and CIM Fellow Chandra Jayaratne and headed by Prof. Uditha Liyanage, director and Chairman of Board of Management of PIM.

Liyanage stated that the panel was highly impressed by the number of applications as well as the strategic approaches, clearly-articulated plans and competency-based recruitment and appraisals, along with the best practices engaged by the local companies.

Highlighting points for the future development of the industry, he stated that employee branding in companies was poor. “We did not see this much. There also seemed to be no clear articulation and therefore no proper value proposition,” he said.

In a number of cases the panel also did not see a clear articulation between values and behaviours. “We need to see the connection between desired behaviour, recognition and succession planning.”



Brandix, Sri Lanka’s top apparel exporter, has been adjudged Asia’s ‘Best Brand’ for the second consecutive year by Chief Marketing Officer Council and also winning three more awards at the 2012 CMO Asia Awards for Excellence in Branding and Marketing, which was held at Park Royal in Singapore. The Best Brand award is based on an independent evaluation by the CMO Council, which considers ‘Mind Share,’ ‘Market Share’ and ‘Commitment Share’ as the principal criteria for the accolade.

Brandix Head of Group HR Operations, Ashanthi Fernando (centre) with Dr. Adil Malia, Group President HR, Essar Group and Dr. Sanjay Muthal, Managing Director, Nugrid Consulting.

According to the CMO Council, the principal criteria used in selecting the winner of the best brand award, encompasses a brand’s strength in the minds of consumers of the respective product category; a brand’s strength in a certain market in terms of consumers’ actual buying behaviour and a brand’s strength in encouraging consumers to buy that brand in the future. People's focus on Brandix was recognised by the award for ‘Best Talent Management Practices in Asia,’ which was hosted by Universum Global, a world leader in Employer Branding and conferred by the World HRD Congress, while Ashanthi Fernando, Head of Group HR Operations, was honoured with an ‘Achievers and Leaders’ award in the field of Human Resources, presented by the Stars of the Industry Group.

Additionally, Brandix received an award for the ‘Best In-house Magazine for the Group’s Viyaman quarterly periodical.

The best brand award statuette and a citation acknowledging ‘the valuable contribution made by the Brandix brand’ as well as the Best In-house Magazine award was accepted on behalf of the Brandix Group by Anuk De Silva, Head of Corporate Communications.

The Talent Management award and the Achievers and Leaders award was accepted by Ms. Fernando. The third edition of this prestigious awards event was attended by more than 200 senior leaders and decision makers from 25 countries across Asia.

“As a leading B2B brand in one of the most competitive and quality-focused industry sectors, Brandix is pleased to be recognised as a top brand amongst diverse business segments and industries,” said M. Raghuraman, CEO - Corporate Marketing & Branding at Brandix. “Acknowledgement at a prestigious forum like the CMO Asia awards also gives the brand valuable additional exposure beyond the apparel sector.” Commenting on the recognition of the Group’s commitment to the development of its people, Ishan Dantanarayana, Chief People Officer, Brandix Group, said: “At Brandix, we empower our team members to work in an environment that enables them to harness their talent to provide inspired solutions to our global clients. We are pleased to witness the recognition signified by this award, as a ‘Great Place to Work,’ is what we promote within our Group.


Thursday, 17 May 2012 17:19

Ashanthi Fernando Wins Top HR Award

The Brandix Group’s leadership in the field of Human Resources Development once again received international acknowledgement when Ashanthi Fernando, Head of Group HR Operations was conferred an HR Leadership Award at the recently concluded Global HR Excellence Awards 2011-2012 in Mumbai, India.
These Awards are presented annually by the World HRD Congress and are aimed at recognizing contributions and leadership in the sphere while benchmarking talent management and HR practices globally.

In addition to the award, Ms Fernando was invited to speak at the Congress and to conduct a master class on ‘Talent Management: Development and Retention in the New World Economy.’

This year’s conference was attended by more than 600 delegates from 119 countries.

“In an industry as labour-intensive and quality-driven as apparel manufacture, human resources are a mission-critical asset,” said Ishan Dantanarayana, Chief People Officer (CPO) of the Brandix Group. “Awards such as the one won by Ashanthi underline the focussed efforts within Brandix to continuously improve talent management and attract high-calibre new recruits. We are indeed delighted at her achievement, which is not only a recognition of her but of the Brandix Group as well.”

The World HRD Congress brings together global personalities to an executive-level retreat at which participants review evolving trends in HRM that could change their paradigms on leading people at work. The theme of the conference this year was ‘Survive & Thrive - HR Leadership & Challenges in the coming years.’

This is the second prestigious international award received by Brandix for HRM practices in the past eight months. In July 2011, the Group was adjudged Asia’s Best Employer Brand’ by the Employer Branding Institute together with the World HRD Congress and the Stars of the Industry Group at the 2011 CMO Asia Awards for Excellence in Branding and Marketing in Singapore.

The pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector, the Brandix Group is supported by 38 manufacturing locations in Sri Lanka, India and Bangladesh. The Group provides direct employment to more than 40,000 people, and offers indirect employment to an equivalent number. Recent initiatives to reinforce the Group’s standing as an employer of choice include engagement with academia and support to universities to develop programmes that will lead to a more skilled workforce.