Brandix, Sri Lanka’s top apparel exporter, has been adjudged Asia’s ‘Best Brand’ for the second consecutive year by Chief Marketing Officer Council and also winning three more awards at the 2012 CMO Asia Awards for Excellence in Branding and Marketing, which was held at Park Royal in Singapore. The Best Brand award is based on an independent evaluation by the CMO Council, which considers ‘Mind Share,’ ‘Market Share’ and ‘Commitment Share’ as the principal criteria for the accolade.

Brandix Head of Group HR Operations, Ashanthi Fernando (centre) with Dr. Adil Malia, Group President HR, Essar Group and Dr. Sanjay Muthal, Managing Director, Nugrid Consulting.

According to the CMO Council, the principal criteria used in selecting the winner of the best brand award, encompasses a brand’s strength in the minds of consumers of the respective product category; a brand’s strength in a certain market in terms of consumers’ actual buying behaviour and a brand’s strength in encouraging consumers to buy that brand in the future. People's focus on Brandix was recognised by the award for ‘Best Talent Management Practices in Asia,’ which was hosted by Universum Global, a world leader in Employer Branding and conferred by the World HRD Congress, while Ashanthi Fernando, Head of Group HR Operations, was honoured with an ‘Achievers and Leaders’ award in the field of Human Resources, presented by the Stars of the Industry Group.

Additionally, Brandix received an award for the ‘Best In-house Magazine for the Group’s Viyaman quarterly periodical.

The best brand award statuette and a citation acknowledging ‘the valuable contribution made by the Brandix brand’ as well as the Best In-house Magazine award was accepted on behalf of the Brandix Group by Anuk De Silva, Head of Corporate Communications.

The Talent Management award and the Achievers and Leaders award was accepted by Ms. Fernando. The third edition of this prestigious awards event was attended by more than 200 senior leaders and decision makers from 25 countries across Asia.

“As a leading B2B brand in one of the most competitive and quality-focused industry sectors, Brandix is pleased to be recognised as a top brand amongst diverse business segments and industries,” said M. Raghuraman, CEO - Corporate Marketing & Branding at Brandix. “Acknowledgement at a prestigious forum like the CMO Asia awards also gives the brand valuable additional exposure beyond the apparel sector.” Commenting on the recognition of the Group’s commitment to the development of its people, Ishan Dantanarayana, Chief People Officer, Brandix Group, said: “At Brandix, we empower our team members to work in an environment that enables them to harness their talent to provide inspired solutions to our global clients. We are pleased to witness the recognition signified by this award, as a ‘Great Place to Work,’ is what we promote within our Group.


Celebrating 15 years of empowering organizations globally and helping them manage a crucial organizational asset – people, hSenid Business Solutions, the HR arm of the organist, commemorated the occasion with an HR conference based on the theme ‘Aligning Talent Management with Organizational Strategy’.

Held yesterday, the conference was simply a part of the extensive programmes carried out since April in celebration of the organisation’s anniversary. The conference also marked the launch of the ‘HR Sri Lanka’ website, a platform that will serve as a one-stop location for Sri Lanka’s HR professionals and serve to inspire the community to become international trendsetters while providing a forum on which professionals can actively engage with each other.

“As a leader in the HR domain, what we are attempting to do through this HR conference, which is being held in conjunction to the 15th anniversary of hSenid Business Solutions, is to focus on HR analytics this year. The reason behind this idea came about because hSenid over its years of operations, has acquired a lot of HR data and we now want to bring about analytical capabilities so that people can make very informed decisions based on this data,” stated Founder and CEO of the hSenid Group of Companies Dinesh Saparamadu.